I aim to shape products, interfaces and services that mediate meaningful dialogues between people, systems and their environments within everyday life.

To Change is to Move

Public Installation
2014 Seattle Design Festival
Pioneer Square, Seattle WA

“Change is only possible through motion” – Aldous Huxley

To Change Is To Move was created as an entry point for the Seattle Design Festival, a two-week celebration of design and architecture in the city. As a kickoff for the festival, nine projects occupied Seattle’s Pioneer Square for a weekend-long block party celebrating the festival’s theme, Design in Motion.

The project began with a simple belief—that change is only possible through movement, and movement is the root of change. To change places, to change our minds, to change our lives, we must be willing to move. Change is the beginnings of progress, development, acceptance, and even the smallest decision to move has immense power. Through simple interactions with the installation, the audience is encouraged to move, and reminded that collective small changes can be the beginnings of a revolution.

Born from these convictions, To Change is to Move turned passive festival-goers into collaborative artists. The energy and movement created by each individual interaction transformed the pristine, almost sterile, semi-invisible set of extruded letterforms into a tangible, evocative, living installation.


Festival organizers invited 100 designers to participate in quickfire brainstorm for nine installations, then choose a team to join. This is the idea that the Move coalesced around.

The design problem involved looking for an initial state for the installation that would almost fade into the background, and yet be structurally capable to house pegs. Mirrored strips were employed to this end.

Each letterform was constructed as a simple plywood box with adhered mirrored acrylic strips. The mirrored strips encompassed all sides of the letterforms. The plywood letters were pre-cut by the contractor and assembled on-site by the design team over a period of 12 hours.


The interaction itself was designed to strike a delicate balance, in order to captivate, include and draw people from all walks of life into the festival grounds. One that was simple enough for children, yet engaging for adults. Fluorescent flagging tape was provided with simple instructions to tear some tape, wrap around the installation’s pegs, and repeat, thus evoking a childlike sense of wonder and play.

By the end of the weekend, only a day-glo ball of energy remained, creating not only a visual, analog record of the festival happenings, but also signifying the collective impact of hundreds of individual decisions to move.